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How Attorneys Can Greatly Benefit From Infographics

Infographics can be the secret weapon you use to dominate the search engine. Here is how it works... Your competitors that are ranking on the first page of Google have high "Domain Authority"  and one of the primary factors influencing domain authority is quality...

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How To Host Your Law Firm’s Website Videos

There are three great and popular options for hosting your website videos. YouTube (Free) Vimeo ($20/month) Wistia ($99/month) Each platform has it's pros and cons, but my advice is to use YouTube for marketing videos and then use Vimeo or Wistia for your website...

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How to acquire new leads using LinkedIn

In this post, I'm going to give you three different ways to start building momentum with LinkedIn. Before we get into ways to generate exposure, you need to optimize your LinkedIn Profile. The best way to do this is with your picture, tagline, company page, and...

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Add Value To Your Law Firm Marketing With Quora

Quora is an online community where people ask and answer questions. There are countless questions being asked each day on the platform. The questions cover a wide variety of topics, including legal topics. So how can Quora help you? Well, there are a few benefits that...

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Law Firm Marketing Analytics

There are things you must know in order to make smart marketing decisions. For starters, you must know what a client is worth to you, what a client costs you, how much your willing to spend to acquire a client, etc. The first step to understanding these numbers is to...

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Attract New Clients With Web Videos

Years ago when I first started marketing law firms, I started using web videos. The purpose of the videos were threefold: Add searchable content to the blog and YouTube (which is the 2nd largest search engine) Increase the time spent on the website pages (which is...

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Optimize Your Mobile Website

31% of all law firm related web traffic comes through mobile search (FindLaw U.S. Consumer Legal Needs Survey 2014) You can bet the number above has only risen since 2014. When you think about it... there are many reasons having a mobile website is becoming more...

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Search Engine Optimization for Law Firms

Search Engine Optimization is one of the primary marketing channels for a modern law firm. In fact, the stats are quite surprising... 96% of people seeking legal advice use a search engine. (Google Consumer Survey, Nov 2013) Searching Google for an attorney is more...

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