Over 34,000 students graduate law school each year and start their careers in the legal industry. Many of these attorneys desire to start their own firm or have plans to branch out on their own as soon as they get some experience under their belt. However, one of the primary challenges for a law firm or solo practitioner has nothing to do with their skill as an attorney and has everything to do with how they are managing and expanding their marketing.
There is too much competition in the legal industry to have poor marketing. You have to dominate and aggressively market to be at the top. Otherwise, you won’t be able to get the right cases (unless your lucky and no one should leave their success to luck)
Therefore, the mission is to give at least 34,000 attorneys an edge on the competition and help them generate more leads.