In this post, I’m going to give you three different ways to start building momentum with LinkedIn.
Before we get into ways to generate exposure, you need to optimize your LinkedIn Profile. The best way to do this is with your picture, tagline, company page, and content/articles. If you optimize your profile to accurately explain what you do and what sets you apart, then your profile becomes more like a sales letter than a business card.
The first step to get exposure is to connect with people. If you use LinkedIn’s “Sales Navigator” which is around $79/m, you can connect with up to 100 people per day. This is 50 more than “Premium” gives you. You’ll want to work up to the 100 limit so that your account doesn’t get flagged for spam, but connecting with 100 different people within your target market is a great way to build exposure. When you connect with people, keep the conversation casual. People do not want to be sold to, so don’t start with a sales pitch. Instead of selling, say something like: “I saw you were interested in “blank” and I thought it might be worthwhile to connect”.
After connecting with new people, you can drip content to them over the course of a few weeks and then ask them to schedule a call with you or check out your ebook, webinar, etc.
The second step is to visit people’s profiles….and thats it. When you view profiles, LinkedIn places your picture and tagline in the section that shows “Who has viewed my profile”. Many people will follow you back because you looked at their profile. It’s a great technique and you will have a better chance of connecting with them after they have seen that you viewed their profile. A ninja move is to use a service that looks at profiles for you. For example, a service like Dux-Soup will automate this process for you for around $15/month (https://dux-soup.com/)
Using LinkedIn’s Sales Navigator, you can look at up to 500 profiles without the risk of getting flagged by LinkedIn.
A third tip is to sign up for a fake “Premium” version of LinkedIn and then embed an iframe of the profile on your website. If you do this, then when someone visits your website, your LinkedIn profile will also load and LinkedIn will think that someone visited your profile. You should then see who visited your website in the “Who’s Viewed My LinkedIn Profile” section (this only works if they are logged in). Don’t optimize your “fake” LinkedIn” profile because you don’t want people visiting your profile from LinkedIn. This is definitely a hack, but it allows you to connect with the people that have visited your website. To implement this strategy the code will look something like this:
<iframe src=”LINK TO YOUR LINKEDIN PROFILE” height=”1″ width=”1″ frameBorder=”0″></iframe>
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